The town of Celje is a glorious town, with a turbulent and noble history. Romans used to live here, whereas under the rule of the Counts of Celje the town experienced true flourishing and entered the map of Europe. The goldsmith's trade has a long tradition at Celje, its very beginnings dating back to the distant year of 1446. The influences of the goldsmith's trade from all over Europe joined at Celje and made it a true goldsmith's town. The founding stone of Zlatarna Celje was laid in1844. Today the company owns brands of Zlatarna Celje and Lencia, has its own production and a strongly developed retail network with which it makes most of the profit in trade in domestic and both foreign markets. Its mission is built on the well-established tradition, quality, and distinctive brand and an extensive selection of products.